Sony destroys the mirror (for real) to demonstrate the mirrorless future.

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As reported earlier Sony Australia launched the “move to mirrorless” micro site. And now it uploaded the five video on youtube to promote the mirrorless future. One of them shows an exploding giant mirror. And one of the (A-mount) followers asked the Sony X group what that video means for A-mount . The answer was: “Our focus in Australia is on mirrorless“.

Here are the five videos:
https://www.youtube.com/watch?v=8waM16cPMyc
https://www.youtube.com/watch?v=5VltJG4jm7I
https://www.youtube.com/watch?v=wG3sejZYMvk
https://www.youtube.com/watch?v=pGWwwyL-jYc
https://www.youtube.com/watch?v=XqrBXPrUNXw

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from sonyalpharumors

Zeiss explains why they added the OLED display on the new Batis lens line.

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On Facebook Zeiss explained why the new Batis lenses have that unique OLED screen:

Our new ZEISS Batis lenses feature an OLED display. We decided to integrate it in response to many customer requests that we received after the introduction of previous ZEISS lenses. The display shows the focus distance and depth of field and can be reliably read in poor ambient light or in the dark. By the way, the distance unit can be easily changed from meters to feet.

I would have prefered get a proper aperture ring like you have on the Loxia series. But maybe that OLED screen is really useful once you try it out?

One mroe thing: A couple of new Batis image samples can be found on SonyAlphaForum (Click here).

Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.

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from sonyalpharumors

Sony struggles to keep up with sensor supply request. Does this delay the Alpha camera launch roadmap?

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Source: Wikipedia.

GSM Dome reports that “Sony’s production line can meet at the moment just 50% of the market demand received from Chinese companies.” And Digitimes reports that “priority supply goes to Apple and Samsung“.

I don’t know if that affects the Alpha camera launch. Of course Sony produces a lot less APS-C and FF sensor but they are also many times bigger than smartphone cameras. As you can see from the graph above you obviously can exponentially produces many smaller sensor on a single wafer compared to FF sensors. And the image also shows how “bad” working sensor production is higher on larger sensors too.

It may be that both (in different degrees)….the shrinking digital system camera market and the high smartphone sensor request may influence the camera release cycle. The last nine months we only got one new system camera: The Sony A7II. This is unusual for a company like Sony . The last 3-4 years they released plenty of system camera every year (around 6-8 per year). And if there has been a delay or “slowing down” of the release cycle this may explains why some of the rumored cameras announcements have yet not been released…

via Image Sensor World.

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from sonyalpharumors

鉄道ジオラマ・鉄道模型に夢中のお子さまを、デジタル一眼カメラαと4Kハンディカムで撮影してみよう！ http://bit.ly/1RfSLPb 銀座 ソニーシ...

鉄道ジオラマ・鉄道模型に夢中のお子さまを、デジタル一眼カメラαと4Kハンディカムで撮影してみよう！
http://bit.ly/1RfSLPb

銀座 ソニーショールーム、ソニーストア 名古屋・大阪では、ミュージック＆フォト・ムービーフェアを実施しています。
ソニーストア 大阪では、4Kハンディカムで撮影した映像を4Kブラビアの高画質でお楽しみいただけます。
また、銀座 ソニーショールーム、ソニーストア 名古屋では、プロカメラマンがセッティングした撮影スタジオをご用意しています。

この機会にご家族で撮影体験をしてみませんか。

※ 画像はソニーストア 大阪の展示です



from Sony (Japan)'s Facebook Wall

Sony Australia launches a new “Move to mirrorless” site. Touch and Try event on May 15.

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Sony Australia launched the “move to mirrorless” micro site. Also confirmed is a touch and try event on May 15. Still nto sure if they will show any new E-mount camera there!

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from sonyalpharumors

2015富士芝桜まつりで撮影を楽しんでみませんか？ http://bit.ly/1DwyB8X 首都圏最大級約80万株の芝桜が富士山麓の広大な敷地に咲き誇る、...

2015富士芝桜まつりで撮影を楽しんでみませんか？
http://bit.ly/1DwyB8X

首都圏最大級約80万株の芝桜が富士山麓の広大な敷地に咲き誇る、富士芝桜まつり。
鮮やかな花々が見ごろを迎えています。
さまざまなアングルで芝桜を撮影できる絶好の機会ですね。

会場内では、ソニーの本格カメラを体験できる撮影ツアーも実施します。
各回、先着10名様までとなります。

お越しの際はソニーのブースに立ち寄ってみてはいかがでしょうか。



from Sony (Japan)'s Facebook Wall

2015年05月07日のつぶやきまとめを更新しました！

from レンズ沼探検隊 ソニー沼担当のつぶやきまとめ@Seesaaブログ