Photokina agency debunks some myths: Premium Digital Camera Msrket is increasing.

The last couple of years we heard a lot about the digital camera market being in crisis and the new mirrorless system cameras not taking off. Well, the Photokina partner agency GFK shared some unexpected data (Source: MirrorlessRumors):

1) Revenue increasing:

While it’s true that in terms of numbers the companies are selling less cameras it’s also true that companies are selling more high profit margin premium cameras! This means the last couple of years average price of the cameras increased (and therefore also the profit margins increased).

2) Mirrorless is taking off (slowly).

While Mirrorless keeps being not popular in US it’s taking off in all the rest of the world.

3) Premium fixed lens camera is growing fast

Sony certainly did the right thing with the RX line. They offered a premium and class leading range of fixed lens camera that are to-day unmatched by other companies.

The current trend in the market goes in favour of Sony that leads the probably two fastest growing segments in the digital camera market: Mirrorless and premium compacts. And as an addendum watch this nice graph that explains why smartphone users actually buy a larger sensor camera:

from sonyalpharumors

ソニーストア 銀座・名古屋・大阪で、サマーフェア2014がスタート！ http://bit.ly/1pXtavk サマーフェア2014がスタート！ 気になって...

ソニーストア 銀座・名古屋・大阪で、サマーフェア2014がスタート！

http://bit.ly/1pXtavk



サマーフェア2014がスタート！ 気になっている新商品をじっくり体験しませんか？

おトクな特典もご用意しています。

この投稿を見たお客様限定で、店頭で「Facebookの投稿を見た」と伝えていただくとオリジナルグッズのプレゼントも！

ぜひソニーストアへお越しください。







from Sony (Japan)'s Facebook Wall

New low price for the Sony A7r in Europe!

You remember the time one year ago when you were dreaming to get a 36 Megapixel camera for less than 2000 Euro? Well this is a reality by now. And as you can see from the graph on top the price for the Sony A7r in Germany (and generally in Europe) fell quite a lot recently! The A7r sells for 1739 Euro only at Redcoon Germany (Click here). and 1599£ at WexUK (Click here). You can find even cheaper A7r sold by UK sellers like here (1576 Euro) and here (1694 Euro).

For that price it’s a real bargain!

from sonyalpharumors

開催までもうすぐ！ ソニーならではのサッカー観戦の楽しみかたをご紹介します。

開催までもうすぐ！

ソニーならではのサッカー観戦の楽しみかたをご紹介します。





ソニーでサッカーを楽しみつくす！　2014 FIFA ワールドカップ ブラジル大会 直前特集!!

www.sony.jp

ついに開幕するサッカーの祭典。12時間を超える時差があっても、外出中でも、名勝負を迫力満点で楽しむ方法をご紹介します！

from Sony (Japan)'s Facebook Wall

なうまとめを更新しました！レンズ沼探検隊 ソニー沼担当 6月5日に投稿したなう

→　なうまとめ＠アメブロ



→　最新なう

Up to $200 off on Sigma A and E-mount lenses.

You get up to $200 off on Sigma A and E-mount lenses at Amazon (Click here to see the full list). There are some great lenses included in the rebates like the 70-200mm f/2.8 APO you see here on top. Too bad the list doens’t include the superb new 50mm ART lens. But that would be asking too much

These are the other great Sony/Zeiss deals:

Touit crazy deals:

S$800 off(!!!) on the Sony E-mount double Touit lens kit at Adorama (Click here) and BHphoto (Click here).

The 12mm f/2.8 Touit now sells for $799 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).

The 32mm f/1.8 Touit now sells for $520 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).

A6000 and other mirrorless cameras:

$50 off on all Sony A6000 kits at Amazon, Adorama, BHphoto and Sony US store.

$50 off on all Sony A3000 kits at Amazon, Adorama, BHphoto and Sony US store.

$50 off on all Sony A5000 kits at Amazon, Adorama, BHphoto and Sony US store.

Buy the Sony A7R Interchangeable Lens Camera and Save on Select Lenses and Accessories at Amazon US.

Save up to $200 on Sony A7 Interchangeable Lens Cameras at Amazon US.

Save up to $300 on Select Sony Lenses with a Qualifying Sony Compact System Camera Purchase at Amazon US.

E-mount lenses:

$200 off on the 24mm Zeiss at Amazon, Adorama, BHphoto and Sonystore.

$100 off on the 18-200mm OSS at Amazon, Adorama, BHphoto and Sonystore.

$100 off on the 18-200mm OSS PZ at Amazon, Adorama, BHphoto and Sonystore.

$100 off on the 10-18mm at Amazon, Adorama, BHphoto and Sonystore.

$50 off on the 16-50mm at Amazon, Adorama, BHphoto and Sonystore.

$50 off on the 35mm f/1.8 at Amazon, Adorama, BHphoto and Sonystore.

$25 off Sony 30mm f/3.5 at Amazon, Adorama, BHphoto and Sonystore.

A-mount lenses:

$50 off on the 11-18mm f/4.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 16-35mm f/2.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$50 off on the 16-50mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 16-80mm f/3.5-4.5 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$50 off on the 16-105mm f/3.5-5.6 DT at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 24mm f/2.0 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 24-70mm f/2.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$25 off on the 30mm f/2.8 at Amazon, Adorama and BHphoto.

$100 off on the 35mm f/1.4 at Amazon, Adorama, BHphoto and SonyStore.

$25 off on the 35mm f/1.8 at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 50mm f/1.4 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$25 off on the 50mm f/2.8 macro at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 70-300mm f/4.5-5.6 G at Amazon, Adorama and BHphoto.

$100 off on the 70-400mm f/4-5.6 G II at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 85mm f/1.4 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$25 off on the 85mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.

$50 off on the 100mm f/2.8 at Amazon, Adorama and BHphoto.

$100 off on the 135mm f/1.8 Zeiss at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 135mm f/2.8 at Amazon, Adorama, BHphoto and SonyStore.

$100 off on the 300mm f/2.8 G II at Amazon, Adorama, BHphoto and SonyStore.

A-mount cameras:

Save up to $500 on Sony Alpha A99 Digital SLR Bundled Purchase at Amazon US.

Buy a Qualifying Sony Alpha Digital SLR Camera and Save up to $250 on Select Sony lenses at Amazon US.

Save up to $300 on Select Sony Alpha Digital SLR Cameras at Amazon US.

RX100/m2 and compact cameras:

Free 32 GB Memory Card with Sony RX100M2 Digital Camera Purchase at Amazon US.

Save up to $100 on Select Sony Digital Cameras at Amazon US.

QX and Action cameras:

Free Case and Memory Card with Sony QX Lens-Style Cameras at Amazon US.

Save up to $50 on Select Sony Action Video Cameras at Amazon US.

Save $50 on the Sony RMLVR1 WiFi Remote with Sony Action Video Camera Purchase at Amazon US.

from sonyalpharumors

ソニーの技術を「フルスイング」で投入！ 商品企画担当が明かすMy Sony Club特集記事ならではのエピソード。

ソニーの技術を「フルスイング」で投入！

商品企画担当が明かすMy Sony Club特集記事ならではのエピソード。





ソニーの技術を注ぎ込んだ新フラッグシップ　Xperia Z2 / Xperia Z2 Tablet

www.sony.jp

トリルミナスディスプレイ for mobileなどソニー独自の技術を備え、登場したXperia Z2とXperia Z2 Tablet。その開発の裏側に迫ります。

from Sony (Japan)'s Facebook Wall