Interview with Zeiss about the new Batis lenses: “We made them because the A7 system is exploding” :)

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Cine Gear interviewed the Zeiss US manager and here are some info spilled out:

– Batis is a “progression” of the Touit lens series.
– A7 platform is “exploding” on the market. It’s a hot camera mount system and our job is to do lenses for it.
– Also women are interested in the A7 series
– Batis focusing is quick and silent
– Documentary shooters prefer autofocus lenses like the Batis
– Strategy with Batis lenses is not to compete with other lenses from Sony
– Difference between Sony-Zeiss lenses (like 55mm FE) and Zeiss lenses (like Loxia and Batis):  Sony follows Zeiss and design protocol but manufacturers and distributes the lens independently from Zeiss

Both Batis lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
In Europe and Asia the Loxias can be found in Stock via eBay sellers (Click here) and Digitalrev (Click here).

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from sonyalpharumors